I found this great blog called "Back to the Basics" on Church Marketing Sucks and thought I would share it with you:
It's time to go back to the basics.
I don't know any non-Christian who wakes up and thinks, "Gee, I should go to church today." Churches need to find ways to make people think that very thought--whether it's through billboards or outreach events or the incredible example of their members (or all three and more--my point, don't get hung up on the method). If churches aren't getting people to think that, then what are they doing?
Unfortunately, too many churches have settled for the status quo, the steady stream of Christians who do wake up thinking they should go to church, and for some churches that's good enough. Those churches are social clubs, and useless. Sadly, many Christians are that way too.
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